Attention: experienced massage therapists or therapists
fresh out of massage school... who need (more) clients now
but without costing you a fortune in acquiring them...

"Highly Successful Massage Therapist Releases His Proven, Ready-To-Use Tools And Templates You Can Steal* To Quickly Generate Loads Of New Massage Clients ó Even If You Have A Shoestring Budget And No Marketing Experience..."

*All you need to do is simply enter your name and contact information, and you can start using them right away -- such as ads, letters, certificates, checklists, resources and more!

"If you could copy massage marketing pieces created, tested and proven to work by a successful massage therapist in his own super-busy practiceÖ how busy would your massage practice become? The answer is found below..."

Wednesday, 12:17 am

Dear Fellow Massage Therapist,

If you are experiencing the pains that come with trying to start and grow your massage practice, you are not alone. In fact, according to a recent study by the American Massage Therapy Association (AMTA), the average U.S. massage therapist made only about $19,000 last year.

Itís tough to make a living or support a family on so little money. I know this first hand because I was once a struggling massage therapist, too.

Hi, my name is Michael Humphreys and I started my massage practice in 1993 on a measly $100 budget. Why so little? Because I was flat broke.

In fact, I was so financially strapped that a close friend of my family actually paid the fee for me so I could take the national certification exam for massage therapy. I needed to pass that exam so that I could rent the office space in the local community center.

(You see, they were only allowing "certified" therapists. So I really needed to pass that exam. Thank goodness for friends!)

Now, given the fact that I had barely any money to pass the exam, the next and most obvious challenge was, how in the heck would I find my clients? How could I even afford any kind o marketing or advertising to find them? Well, here's...

How I Started My Massage Practice
With Only Pennies In My Pockets

First, I got a free ad in the community center newsletter, got some business cards printed up, and with a little help from my mother created a sign for my office door that would hold my business cards and list my office hours.

"OK," I thought to myself. "I'm ready to roll." Simple, right?

Well, I waited by the phoneÖ and waitedÖ and waited some more. And then... Nothing. Not a single peep. It was disheartening. I felt I wasn't getting anywhere. In fact, I almost felt like giving up.

But then, after two long weeks of waiting, I got my very first appointment request.

Fast-forward almost 4 years. It was August 1997. Was I any better? Was I running a busy practice? Not really. I was still struggling as a massage therapist, only able to maintain a part-time practice while I worked in the physical therapy field.

(I was merely eking out a few dollars out of my massage therapy practice, so I had no choice but to work full-time to pay the bills.)

All the glory I was told about the massage therapy business seemed more and more far away at this point. I was getting so disenchanted that thoughts of throwing in the towel started creeping into my mind.

And then, just when I thought I hit rock-bottom, it got worse. A whole lot worseÖ

After 4 Loyal Years Of Working
In My Full-Time Job... I Got Fired!

I never thought that it could happen.

I was shocked and dismayed. I was also really hurt and angry. I had been with the physical therapy clinic for over 4 years. I really needed that job to survive! I knew it was impossible for me to live on the paltry part-time massage therapy income I was making.

But you see, it was actually the best thing that could ever happened to me.

Let me explain.

After that experience, I decided I never wanted to work for someone else ever again. I got serious about learning how to grow my massage practice -- and grow it fast!

I knew that the only way was to grow my business. But since it was just a small part-time business on the side, I had to kick it up a few notches. I had to find more clients. A lot more, if I were to completely replace my newly lost full-time income.

I wasn't easy, but within three months, I was seeing 12-15 clients per week. And within 6 months, I had grown my business to 25-30 appointments every week.

In fact, I got so busy that some of my clients started asking me for recommendations for a another therapist who could work on their spouses, because I didnít have any openings to offer! (And I literally referred them to my competitors. That's how busy I was! Wouldn't that be a nice problem to have?)

So I started working on opening up my own massage therapy center.

Finally, in 1999, I did just that. I owned and operated that massage therapy center for over 6 years, even expanding and moving it to a bigger location during that time.

I was extremely successful. Things were moving along beautifully. I finally reached the kind of success I only dreamed of when I first started out part-time. But then...

In 2005, I Did Something So Daring...
So Risky... That It Shocked Everyone!

You see, at the height of my success, I shut my business down.

Hold on, let me backup a bit.

You see, by 2005, I had grown tired of 90-hour work weeks and the daily rigors of owning a massage therapy center.

I was managing a staff of 7 additional therapists and 2 part-time office staff, plus creating all of the advertising and marketing that generated the massage therapy sales. I was focusing on managing the center rather than being a therapist myself.

But in spite of that, I was still the most requested massage therapist in the center!

On top of all that, as co-author of the book, "Help Your MASSAGE Practice," I was also being bombarded by many requests for business coaching and speaking appearances.

I loved the limelight. And I loved my business, too. But above all, I wanted more time to spend with my friends and family.

So I did the unthinkable: I made a very unpopular decision -- and took a huge risk. You see, I gave my staff 2 weeks notice, closed the massage center completely down, and went back into private practice.

How could I do something so dangerous so easily?

Now, I donít mean to sound like Iím bragging, but I had the ability to do this easily for several reasons. Sure, I had a solid core of loyal massage clients who were willing to follow me practically anywhere.

But My Biggest Assets Weren't
My Clients... They Were The Tools
That Allowed Me To Generate Them!

You see, I had an even bigger competitive edge:

Proven massage-marketing pieces that really worked.

These pieces include articles, coupons, ads, salesletters, tracking tools, yellow page ads, referral systems, gift certificates, checklists, you name it. Everything I personally created, tested and knew for a fact that they worked.

Heck, they worked so incredibly well, that they were the reason why it was so easy for me to shut down my massage therapy center without giving it any second thought.

With this edge, I knew that I could replace any client who chose not to follow me into my private practice. Unlike when I first started out, I didn't have to wait 2 long weeks for one booking request. I literally could create tons of new clients...

... Virtually on demand!

You see, I started creating my own ads and marketing pieces right from the beginning. Itís something Iíve always enjoyed, and I was eager to test and try every single piece of marketing advice I ever read or heard about.

After a few years, I started writing down and tracking all of the results.

Were all my pieces successful? No. So I continually tested, tweaked and refined them. I then dumped the duds, and kept the winners that worked like gangbusters.

What If You Could Get Your Hands On
Those Winners For Your Own Practice?

Think about it:

  • No need to create them all from scratch, on your own.

  • No need for any kind of marketing skill or experience.

  • No need to test and tweak them, taking your concentration away from doing what you love to do. (And that is working as a massage therapist. Right?)

  • No need to spend tons of money and wasting a lot of time trying them all out, guessing which ones will work for you. (This is how much time and money you would save! All the gruntwork and guesswork have already been done for you.)

Why is this important?

Because if you're like me, you want to do what you do best. And that's doing massage. That's working in your practice and serving your clients. It's not writing ads, spending all your time trying to find clients or waiting for clients to call you.

In the advertising and marketing worlds, your response rate is critical.

In fact, many marketing experts have said that any ad or marketing piece that generates just a 2% response rate is normally considered to be a success.

Here's what that means in the real world...

If too few people respond to your ad, you lose the money you invested.

On the flip side, if your ad is so powerful that too many people respond, you will probably anger lots of new potential clients because you canít handle all of the calls or appointment requests. (A good problem to have, obviously.)

For example, a good friend of mine experienced this after a newspaper article on his solo fitness practice, which produced over 200 phone calls in less than 4 days!

It became so overwhelming that he couldnít return all of the calls in time, and eventually he stopped trying to return calls.

The question is, do you know what kind of article you need to write to experience this kind of response? Do you know how and where to spend your money that will produce the best bang for your marketing buck? Well...

When You Donít Have A Lot
Of Marketing Money To Begin With,
You Canít Afford To Lose Any Of It.

When you are an individual massage therapist or a small massage center, you need your massage marketing to do 2 things:

  1. It needs to be profitable, almost immediately. In fact, if you spend $50 to send out a marketing campaign, chances are you need to make that $50 back before the check you wrote gets back to your bank!
     
  2. It needs to be easily managed and controlled by you. You want to be able to control how many people will respond to it, especially if you are an individual massage therapist. For example, if you can only fit 5 new massage clients into your schedule in the next week, you donít want 200 new prospects calling you for an appointment pronto!

These are the 2 things I focus on when I teach eager and aspiring therapists.

As a massage practice-building expert, I write a monthly massage marketing and practice building newsletter that hundreds of massage therapists eagerly read when it hits their email inboxes.

One of the most frequent requests I get from those loyal readers is, ďHow can I get my hands on marketing pieces like those you use in your business?Ē

At first, I was leery about "letting go" of these pieces. Why? Because it took a lot of "blood, sweat and tears" (and a ton of dollars, too!) to create these winning tools. They were, for the longest time, my "secret weapons."

And I was not ready to pass them around and let my secrets out.

But after thinking about it, I realized something important: many aspiring massage therapists like you are exactly were I was when I first started out. So I know how tough it can be. I've been there. And after losing my job, I know how it was a struggle.

So I want to help you. I want you to achieve the same kind of success I was blessed with. I hate seeing new therapists struggle like I did.

That's why, after years of looking for proven massage marketing that really works, now's your chance to grab my "secret weapons" you can duplicate in your own practice...

Announcing the...

"Instant Massage Marketing System"

My "Fill-In-The-Blanks," Plug-And-Go
Massage Practice-Boosting Marketing Toolkit

When I decided to put together "Instant Massage Marketing", I wasnít sure where to begin. Heck, just one massage marketing folder on my office computer had over 400 files in it! (But don't worry, I've cut it down to the best of the best for you.)

There were massage marketing articles, ads, tracking forms, and much more I had written over the years, for both my private practice and the massage therapy center.

So, I carefully cherrypicked some of my proven winners:

Only the best ads and marketing pieces that pulled at least a 2% response rate. In fact, most of these 13 pieces did even better than 2% for my business!

I put them together in a special package that is designed for a single massage therapist. Simply pick the ad or marketing piece you need from Instant Massage Marketing, add your name and contact information, and you're ready to go!

It's that easy.

Why is this important?

  • You donít have to take the time to write any massage marketing or hire writers to do it all, because Iíve already done it for you.
     
  • You donít need to spend any of your hard-earned money testing any of these marketing pieces, because Iíve already spent my money and a lot of time to test every part of "Instant Massage Marketing". Everything is 100% proven!
     
  • You can focus on doing what you really love: delivering a great massage that makes a difference for your clients (rather than the rigors of running and managing a business, trying to figure out where your next client is coming from.)

This is what your Instant Massage Marketing System will do for you. But if you want to know exactly what you get with your copy, then...

Hereís 9 Things You Get With Your Copy
Of The Instant Massage Marketing System

bullet

The birthday postcard that has produced over 3% response rate for me (and used in a certain way, it can dramatically boost it up to as high as 7%!).
 

bullet

Don't even think of participating in a local special event (like a health fair or 5K race) without this powerful coupon that stands out from the crowd.
 

bullet

Need a professionally written handout to give your massage clients or prospects? Check out this one Iíve included in Instant Massage Marketing.
 

bullet

A seasonal special offer that has worked consistently for me, year after year.
 

bullet

Gift certificates can be a huge boost to your business, especially around Christmas. Instant Massage Marketing contains one of my best marketing pieces for creating your own holiday cheer.
 

bullet

A proven referral system that creates practically automatic, steady streams of new clients into your massage practice.
 

bullet

Got a New Client? Use this marketing piece to get them to come back and bring more new clients with them!
 

bullet

Want to drum up some chair massage business? No problem! Check out the letter thatís worked for meÖboth by print and email!
 

bullet

A proven referral-generator. Simply add this to any letter you send out and you get even more referrals!

What Kind of Money Have I Spent To Create My Own Successful Massage Marketing?

Iíve spent years studying and learning how to write marketing and ads that are profitable.

I even purchased a famous direct marketing guruís boot camp program for $2000 to learn many of the techniques that you will never find in a $10 marketing book at your local bookstore.

Iíve spent thousands of dollars testing my marketing and advertising just to create my own successful massage marketing.

Why Then Would I Sell Something As Valuable As "Instant Massage Marketing"?

When I see how many massage therapists struggle to earn a living doing massage therapy, it almost breaks my heart. It doesnít have to be this way, yet many successful massage therapists donít offer much help beyond generic statements like ďWord of Mouth is really importantĒ.

Letís face it: Iím an already established massage therapist with a full-time massage practice. Chances are, you donít even work or live in the same area that my massage practice is located. So itís not like I have to worry about you using my marketing to try to steal clients from me. Honestly, clients will always choose where they want to go for massage.

The truth is, like most massage therapists, I love helping people. And offering something as valuable as "Instant Massage Marketing" is one way I can help my fellow massage therapists do what they love: help other people in need too.

How Much Would It Cost You To Create Your Own Successful Massage Marketing?

What You Would Need To Create Your Own
Successful Massage Marketing
Time And/Or Money Spent "Instant Massage Marketing"
Top 10 Marketing Books From Your Local Bookstore $200-300 Not Needed
Top 5 Ad Writing Books From Your Local Bookstore $50-100 Not Needed
Attend a Marketing Boot Camp or Seminar $1000-5000 Not Needed
$50 per marketing piece to test a dozen pieces 12 X $50 = $600 Not Needed
3-4 Hrs To Quickly Read Each Book Listed Above
(15-20 Hours Of Your Time)
15-20 Hours Not Needed
1 Hr Minimum To Create A Massage Marketing Piece
(12 Marketing Pieces = 12 Hrs)
12 Hours Not Needed
Hours of Massage Billable Time Lost While
You Do All Of The Above
27-32 Hours Not Needed
Total Cost In Your Time And Your Money Lots $97

I Believe Instant Massage Marketing Works
So Well That I'm Willing To Take All of the Risk
and Put It Squarely On My Own Shoulders…

I'm are so sure that you will love "Instant Massage Marketing" that I will offer you the following guarantee:

"Simply purchase Instant Massage Marketing and try my proven marketing pieces. Take up to one year afterwards to try them out in your own massage practice. If you decide that it’s not worth every penny you spent, simply send the CD back to me and I will refund the purchase price, excluding shipping & handling, right away."

Fair Enough?  

Act Now and I'll Throw In The Following Special Bonuses...

Special Bonus #1: Massage Marketing Tracking Forms ($19 value)

Iíve included the two most important massage tracking forms Iíve ever created. Use these forms to know exactly what marketing is working and what is not.

Special Bonus #2: Michaelís Quick Start Report ($97 value)

In this special report, I tell you how I get my marketing pieces printed dirt cheap, what color and type of paper has worked best for me, and much more. This inside information will help you get even better results from Instant Massage Marketing.

Try asking most successful massage therapists how much money youíd have to pay them to get inside information like this!

Special Bonus #3: A Complete Office Software Package ($300-500 value)

Donít have Microsoft Office? Donít Worry! This Office clone will read the same files and do even more than Microsoftís big price tag software package. Simply use this software or Microsoft Office to open any of the Instant Massage Marketing pieces in the comfort of your own home. You can even use this software to manage and run your massage business.

Donít wait! Grab your copy of "Instant Massage Marketing" Today!

Sincerely,

Grab Your Copy Today!